Ali Center Launches First Broadcast Initiative To be Aired During Olympic Games

LOUISVILLE, KY (August 12, 2004) – The Muhammad Ali Center is pleased to announce its first broadcast initiative to be launched during the 2004 Olympic Games via NBC affiliate WAVE-3 in Louisville. This campaign was developed to raise regional awareness leading up to the Center’s Fall 2005 opening.

The positioning tagline for the Center’s visitor experience, “Find Greatness Within,” combines the six themes of the Center: Confidence, Conviction, Dedication, Respect, Spirituality, and Giving.

The animated spots will air 78 times during the Olympics, beginning with the Opening Games on August 13th.

A creative team out of New York City led by producer KC Tagliareni produced the PSA’s for the Center. Tagliareni identified, coordinated, and assembled the production team who all generously donated their time in developing this campaign.

View Olympic PSA

The Creative Team:
Creative Direction: Kc Tagliareni
Copywriting: Jenny Eggers
Production: Dan Shapiro and Alex Topaller at Aggressive Media Production
Music Producer: Rich Mendoza at Amazing Tunes
Music Composer: Larry Nachsin at Amazing Tunes
Voice-over Talent: Joan Baker

Special Thanks:
Zander Productions, and DJM Post Production