Muhammad Ali Center Announces Exclusive New Product Line

Louisville, KY (November 14, 2003)—The Ali Center Collection, an exclusive new line of merchandise produced by the Muhammad Ali Center was announced today. These quality products were developed to reflect the values and ideals embraced by the organization, and inspired by Muhammad Ali.

The Ali Center Collection, modeled by members of the Center’s Youth Council, features an assortment of quality products that include t-shirts, sweatshirts, hats, outerwear, jewelry, and other memorabilia. Online visitors can choose from logo merchandise, as well as our inspirational “core values” product line that extends the Center’s mission of personal “greatness” and the pursuit of a more respectful world.

Michael J. Fox, President and CEO of the Muhammad Ali Center says, “The Ali Center hopes to continue building on the selection of its exclusive product line to further enhance the richness and diversity of the Ali Center Collection.”

Beginning on November 24, the Collection will also be available in two three retail stores in the Louisville area: A Taste of Kentucky, in the Mall on Shelbyville Road and Village Square in Middletown, in Paradies Shop in Louisville's International Airport; and in Berea Crafts in the Galt House.